Do you own a business website? If so, you’ve probably created one because you want it to convert visitors and earn revenue.
If that is the case, you must use SEO to your advantage. But, how can you leverage SEO to the point that people would actually convert? Well, as they say, content is king. Even to this day, that statement is still true.
So in this article, I will go over some ways you can write content in a way that will convince people to convert after reading it that have been recommended by website SEO services.
Make a First and Lasting Impression
When a person visits your website by doing a quick Google Search, they usually have an intention. It could either be that they want to acquire some particular services (which you happen to offer) or they probably want to buy some products (that you also offer as well).
So, if your website is primarily an e-commerce website that highlights different products across different categories, then how can you best present them in a way that is not too annoying for your customers.
Basically, that is the mindset that you have to put on whenever you structure your own page. It has to be easy to navigate, it has to have a compelling headline, and also add testimonials if you have some as well. The latter will help increase your reputation and it can really help boost sales.
Write Content that Matters
It is a known fact that most people who stumble upon your website are skimming pretty much the vast majority of your content. Even though this may be the case, you still have to write your content in a logical way.
This means that you have to have logical sentence structures, create paragraphs to make it easier to read, and the most important of all, it has to contain information that would ultimately attract your visitors to convert.
For business websites, an example of such written content would be your company’s history, what services you offer, and your pitch as to why your business is much better than the rest. Creating a structure will make it easier for people to love you and what you have to offer to them.
Only Write the Juicy Parts
Back in the day, people were led to believe that content length matters. Although it is still true today to some extent, search engines value information that helps answer the user’s query in a more effective manner.
In other words, it is best that you can concentrate on is content that provides value to your customers rather than thinking about its overall length. You should cut superfluous and unnecessary length and information to make it easier for your visitors to read.
They only need to read a few paragraphs before they can make their decision, so make every paragraph count and entice them to convert in as little as 3-5 paragraphs.
Keyword Variation and Using It Sparingly
Keywords are still essential when it comes to SEO and although they’re still mandatory to this day, you must implement them in a smart way. Gone are the days where you can overstuff your articles with keywords. Doing that now will not bode well for you and your business.
Therefore, keyword variation is key is important as well as using it sparingly. By “sparingly”, I mean that you use your targeted keywords in such a way that it feels natural to the reader’s eyes. And, never get tempted to use such a string of words profusely.